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Rus indirim zinciri Mere, bu yıl Macaristan’da ilk mağazasını açabilir. – Turkish News World – OpenAI destekli Türk Dünyası ve Dünya Haberleri Rus indirim marketi Mere, Macaristan’a geldi ve ilk mağazasını açmaya hazırlanıyor. Világgazdaság’ın haberine göre, Rus mağazasının gelişi 1 Nisan şakası değil, gerçek bir niyet gibi görünüyor.
Hungary Today’in bildirdiğine göre, Rus indirim marketinin Macaristan pazarına giriş haberi basına 1 Nisan’da duyuruldu. O zamanlar, 3 yıl içinde ülkede 200 mağaza açma ve 700 milyon avro ciro elde etme planları gibi somut yatırım planları da vardı. Ancak, bu rakamlara bakıldığında ilk şüphe ortaya çıkıyor. Örneğin, Lidl’in benzer sayıda mağazası var ancak bunu elde etmeleri yaklaşık 15 yıl sürdü. Ve 700 milyon avroluk bir ciro, onu 2022 yılına gelindiğinde ülkenin sekizinci en büyük perakende zinciri yapacaktır. Ne hükümetin ne de rakiplerin Mere’nin gelişinden önceden haberdar olmamaları daha fazla şüphe yaratmaktadır.
Ancak, Világgazdaság şimdi ismi açıklanmayan bir kaynaktan aldığı bilgilere göre Mere’nin Macaristan’da genişlemek konusunda ciddi olduğunu belirtmektedir. Kaynağa göre, Mere zaten belirli mağazaların konumuyla ilgili ileri görüşmelerde bulunuyor. Şu anda, görünüşe göre Rus zincir, üç turda beşer mağaza kurarak toplamda 15 mağaza açacak.
Zincir, mağazaların müşteriler tarafından nasıl karşılanacağıyla gerçekleşeceğini ilişkilendiriyor. İlk tur Budapeşte ve çevresinde başlayacak, ardından ülkenin büyük şehirleri, en sonunda da küçük kasabalar izleyecektir. İddialara göre, amaçları 5-10 yıl içinde 100 Mere mağazasından oluşan bir ağ oluşturmaktır.
Hazırlıklar şu anda iki yönde devam etmektedir. Kaynağa göre, mağazanın açılması için gerekli dokümantasyon zaten derlenmiş ve yakında sunulacaktır. Mere’nin yeşil ışığı alıp almayacağına ilişkin kararın yaz sonuna kadar beklenmektedir.
Ayrıca, mağazaların yerleşeceği mülkleri kiralamak için görüşmeler sürmektedir. Mere yeni mağazalar inşa etmek istemiyor, mevcut binaları dönüştürmek istiyor.
Eğer Mere gerçekten bir mağaza açarsa, Macaristan’da yeni bir perakende modeli temsil edecek. Rus Lidl veya Aldi olarak sıkça adlandırılmasına rağmen, Mere tamamen farklı bir prensip üzerinde işlemektedir. Erişimi oldukça zor olacak, çünkü muhtemelen bir arabaya ihtiyaç duyulacak ancak karşılığında üçte bir oranında daha ucuz olabilir, kar marjları genellikle yüzde 45-60 seviyesinde olan geleneksel perakendecilik seviyesine kıyasla yüzde 15’e kadar düşebilir.
Világgazdaság’a göre, Macaristan’daki Mere mağazalarında maksimum 500 ürün sunulacak ve bunların yüzde 80’i iyi kurulmuş Macar tedarikçilerden gelecektir.
Gerisi, genellikle büyük market zincirlerinin raflarına girmemiş yerli üreticiler tarafından sağlanabilir. Mere, iş modelinde Macar tüketicilerin fiyat duyarlı doğasına açıkça hitap ediyor. Ancak, Macaristan’ın en büyük perakende zinciri olan Lidl veya diğer bir Alman indirim marketi olan Aldi’nin gerçek bir rekabetçi olması için güvenilir ve profesyonel bir şekilde işlemesi ve istikrarlı bir şekilde genişlemesi de gereklidir. Bu konuda ne kadar başarılı olabileceği ise zamanla ortaya çıkacaktır.
Bu haber bu kaynaktan alınarak ACM Cyprus yeni teknolojiler çalışması kapsamında, OpenAI – ChatGPT tarafından yeniden yazılmıştır. Geleceği yeniden şekillendirebilmek için yorumlarınızı bekliyoruz.
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